Advertising, Charity, Design, Digital, Digital Promotion, Environment, Music

Bey for the Bay

I just created a press kit for my dream event – a benefit concert starring Beyoncé! At this event, Heal the Bay and Beyoncé team up for Santa Monica’s hottest solar-powered summer concert, “Bey for the Bay.” And yes, there will be autographed surfboards after her hit song, “Drunk in Love.” For the past several years, California has been experiencing a major drought which has affected the Santa Monica area with nearby fires, water shortages, and damages to the beach. The benefit concert would help raise funds for the environmental damage caused by climate change. I used Photoshop and InDesign to create the materials of the press kit.

The press kit includes a:

  • Press Advisory
  • Press Release
  • Pitch Letter
  • Concert Fact Sheet
  • Heal the Bay Fact Sheet
  • Schure Media Fact Sheet (publicity firm representing Beyoncé)
  • Concert Flyer
  • Executive Summary (I am pretending I am the Director of Public Relations for Heal the Bay)

There is now a new tab to my website called “Press Kit.” Be sure to check it out and let me know your thoughts!

Thanks everyone!

 

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