Advertising, Charity, Design, Digital, Digital Promotion, Environment, Music

Bey for the Bay

I just created a press kit for my dream event – a benefit concert starring Beyoncé! At this event, Heal the Bay and Beyoncé team up for Santa Monica’s hottest solar-powered summer concert, “Bey for the Bay.” And yes, there will be autographed surfboards after her hit song, “Drunk in Love.” For the past several years, California has been experiencing a major drought which has affected the Santa Monica area with nearby fires, water shortages, and damages to the beach. The benefit concert would help raise funds for the environmental damage caused by climate change. I used Photoshop and InDesign to create the materials of the press kit.

The press kit includes a:

  • Press Advisory
  • Press Release
  • Pitch Letter
  • Concert Fact Sheet
  • Heal the Bay Fact Sheet
  • Schure Media Fact Sheet (publicity firm representing Beyoncé)
  • Concert Flyer
  • Executive Summary (I am pretending I am the Director of Public Relations for Heal the Bay)

There is now a new tab to my website called “Press Kit.” Be sure to check it out and let me know your thoughts!

Thanks everyone!

 

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Design

Seeing Through The Eyes Of Someone With Synesthesia

Don’t worry – I don’t have some horrible disease. In fact, I only recently found out that I see the world in a different way from others just two years ago. I had a conversation with my younger brother when he first started Calculus.

ME: “Isn’t Calculus hard? I kept staring off into space because everything was just too colorful!”

BROTHER: “Um… what are you talking about?”

ME: “You know … since Calculus is more conceptual, when the teacher asked to think about how the equation looks on the graph, the colorful numbers and letters would get distracting.”

BROTHER: “Evelina… what are you on?”

ME: “I’M NOT ON ANYTHING! Isn’t 5 pink and 8 purple and 2 yellow in your mind?”

BROTHER: “MOM! EVELINA IS SCARING ME!”

I found out that day that most people don’t see the world as some giant Color Run. I didn’t even know of the word “synesthesia” before but I immediately Googled “I see numbers and letters as colors” and there was a ton of writing about it. Synesthesia is a condition in which objects such as letters, shapes, numbers or people’s names are connected with a sensory perception such as smell, color, or flavor.

Originally, I thought everyone saw numbers and letters in color because everyone typically grows up in a color-coordinated elementary school education. I mean, learning the multiplication tables was done entirely in color! I have no idea why I see six as green or seven as red and if that means anything. Synesthesia doesn’t help me in math – I studied public relations to stay away from math. Synesthesia does help me, though, with memorizing. I have all of my close friends’ and family members’ phone numbers memorized. I scored highly in remembering dates for AP United States History. I didn’t write down the time and date of a haircut appointment and remembered it exactly months later.

People’s names also have specific fonts and colors to me. The longer I know someone, the more vivid their name design. When I first meet someone, they have a pretty basic design, but as I get to know them, more colors and fancy fonts start appearing.

I’ve only met one other person with synesthesia and she saw numbers and letters with different colors. I would love to meet someone who associates them with a sound, smell, or flavor. Another one of my friends even assigns a gender to the numbers!

Hopefully, there will be more writing on synesthesia in the future but for now I don’t mind envisioning my world in color!

DJ, Music

DJ Logos

With the rise of house, EDM, and trap music, it seems like everyone these days is trying to become a DJ. Luckily, a few of my friends have been fortunate enough to perform at venues like the House of Blues, 333 Live, Club Robertson, and more. While I cannot make music like my friends, I have helped out with their logos. Check out the designs and their pages! If you’re interested in me creating a logo for you, just contact me through my Contact Page.

Speiser DJ (Drop Jam)

Facebook

SoundCloud

Speiser-DJ

Speiser-DJ-Logo

Au Shante

Twitter

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