Resume

To view this as a PDF, click here: Evelina Weary – Website Resume – 2017

EVELINA WEARY 

AREAS OF EXPERTISE

Sales · Digital Marketing · Strategic Planning · Creative Content Development · Operational Leadership · Branding  · Project Management · Promotions & Advertising · Public & Media Relations · Social Media Management · Community Outreach · Campaign Management · Event Planning · Marketing Analytics / Data-Driven Marketing · Content Distribution · Partner & Stakeholder Engagement · Process Optimization · Team Building & Leadership

PROFESSIONAL EXPERIENCE

SPEAKR, INC., Hollywood, California · 2017-Present

The #1 influencer enterprise solution for Fortune 500 brands since 2010.

  • Campaign Strategist (2017-Present)

Support and manage client partners and influencer relationships through both pre and post sale stages.

 ADCOLONY, Los Angeles, California · 2013-2017

AdColony (rebranded from Opera Mediaworks / Mobile Theory) is one of the largest mobile advertising platforms in the world with a reach of more than 1.4 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites, AdColony is trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers.

  • OPERA MEDIAWORKS, Los Angeles, California · 2014-2017

Global leader in mobile advertising and marketing, with a leading-edge SDK and Fortune 500 clients worldwide. Now owned by AdColony.

    • Sales Planner (2015-2017)

Promoted to provide insight, leadership, and support for the national sales planning team and sales managers; provide critical contributions to the agency and client RFP cycle, including pre-sales proposals and presentations, campaign strategies, and internal / external pre-sales communications. Facilitate agency / client meetings. Liaise across organization-wide teams to drive inventory and product management, creative content, and execution. Liaise with account management on media analytics and integration of campaign insights. Optimize proposal materials for greater effectiveness. Spearhead weekly group meetings encompassing sales, account management, and ad opportunities.

Selected Achievements:

  • Propelled revenue to deliver more than $23 million for Los Angeles and Southwest accounts.
  • Led 2017 upfront discussion by proactively coming up with nine custom media plans, rate card, and creative discounts and successively partnered with a top online, entertainment-streaming service for over $1 million.
  • Strategized for the #1 Sales Director nationally and successfully brought in the most revenue for the entire Q1 2017.
  • Landed one of the company’s largest deals in 2016 for $2.25 million with a top automotive through exceptional strategy and client relationship management.
  • Forged and nurtured high-profile, first-time partnerships with key international brand names such as Nordstrom Rack, Xbox, Amazon, Spin Master, AMC, and Southwest Airlines.
  • Drove unparalleled growth in new customer acquisition, opening more than 150 new accounts with over 70 deals valued at more than $100,000 each.
  • Doubled the initial budget for Open Road Films’, “Snowden,” through a custom rich media experience, creative sales planning, and aggressive price negotiation.

 

  • OPERA MEDIAWORKS, Los Angeles, California 2014-2017

Global leader in mobile advertising and marketing, with a leading-edge SDK and Fortune 500 clients worldwide. Now owned by AdColony.

    • Sales Planning Coordinator (2014-2015)

Partnered with sales planning teams and account executives to optimize performance in key markets; developed site lists, conducted online research to compile research decks, and validated research against comScore. Provided insight into case study research and vertical decks. Prepared ad specifications. Designed PowerPoints for RFPs. Reviewed, edited, and updated publisher screenshot slides. Developed advertising mock-ups.

Selected Achievements:

  • Adapted to the Dallas office doubling in size to meet the challenges of a growing organization while maintaining outstanding performance and excellent results.
  • Selected based on performance to act as Research Lead for the national team, with authority over weekly development and production of the FABULOUS FACTS! Technology trend newsletter for the brand sales team.
  • Facilitated the success of the sales planning team by creating research decks and case studies.
  • Customized brand’s social strategies by generating relevant hashtags and handles for optimal performance.

 

  • MOBILE THEORY, Venice, California 2013

Top-ranking mobile marketing company working with major publishers. Now owned by AdColony.

    • Account Manager Associate

Provided invaluable support for account managers by developing creative, stylish visual mockups of advertising products for client demonstrations. Tailored mock-ups to specific client needs with a unique graphic flair.

Selected Achievements:

  • Dramatically improved intern performance in nationwide offices as training lead on Photoshop and proper development of visual mock-ups of mobile advertising campaigns.
  • Generated a higher volume of productivity than other interns, producing on average 150 mockups per month against the nationwide performance standard.
  • Supported penetration into new markets and tapped previously untargeted demographics by acting as Spanish translator for Hispanic ads.
  • Recruited after the acquisition from an internship into a full-time position.

 

FORMAL EDUCATION

Bachelor of Arts in Public Relations & Digital Studies · University of Southern California – Los Angeles, California

PROFESSIONAL DEVELOPMENT

Adobe Education Trainer Credential · General Assembly Digital Marketing Circuit & Negotiation Workshop

LANGUAGE SKILLS

Conversational Spanish / Advanced Spanish Reading & Writing

TECHNICAL SKILLS

Photoshop · InDesign · Illustrator · WordPress · Adobe Premiere · PowerPoint · Excel · Word · AdMarvel · SnapzPro · QuickTime Player · Final Cut Pro · Keynote · Double Click Planning · MediaVisor · ComScore · Prisma · Salesforce · Basecamp · Pages · HTML · CSS · JQuery

 

 

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