Advertising, Charity, Design, Digital, Digital Promotion, Environment, Music

Bey for the Bay

I just created a press kit for my dream event – a benefit concert starring Beyoncé! At this event, Heal the Bay and Beyoncé team up for Santa Monica’s hottest solar-powered summer concert, “Bey for the Bay.” And yes, there will be autographed surfboards after her hit song, “Drunk in Love.” For the past several years, California has been experiencing a major drought which has affected the Santa Monica area with nearby fires, water shortages, and damages to the beach. The benefit concert would help raise funds for the environmental damage caused by climate change. I used Photoshop and InDesign to create the materials of the press kit.

The press kit includes a:

  • Press Advisory
  • Press Release
  • Pitch Letter
  • Concert Fact Sheet
  • Heal the Bay Fact Sheet
  • Schure Media Fact Sheet (publicity firm representing Beyoncé)
  • Concert Flyer
  • Executive Summary (I am pretending I am the Director of Public Relations for Heal the Bay)

There is now a new tab to my website called “Press Kit.” Be sure to check it out and let me know your thoughts!

Thanks everyone!


General, Music

I’m A 90’s Kid And Never Owned An iPod

I received my first cassette-player Walkman when I was 12 years old. I instantly fell in love with listening to hip-hop, Spanish music, and Top 40 as well as listening to radio shows hosted by Ryan Seacrest or Big Boy. As getting an iPod and downloading music became more popular throughout the 2000’s I still had my trusty, old-school Walkman.

When I came back from Spain last Spring, my Walkman finally broke and I went to Radio to get another one. Sadly, they told me that they no longer sell Walkman’s. Since I was also due for a phone upgrade, I upgraded to an iPhone and the employee told me there’s this cool thing called iTunes and I can download music.

So I downloaded the “I Heart Radio” app and continue listening to the radio. I love the personality of the radio and how I can get my music, concerts, news, and comedy all in one place. I’m also into remixes and like listening to SoundCloud’s live sets from house/trap artists at the Electric Daisy Carnival, Electric Zoo, etc. I do like the sharing features that the apps have and that I can easily let my friends know of an upcoming event or fun, new song.

As I’m continuing to work in the mobile advertising industry, there are so many options to listen and share music. However, it’s always fun surprising people that I had a Walkman up until 2012.

DJ, Music

DJ Logos

With the rise of house, EDM, and trap music, it seems like everyone these days is trying to become a DJ. Luckily, a few of my friends have been fortunate enough to perform at venues like the House of Blues, 333 Live, Club Robertson, and more. While I cannot make music like my friends, I have helped out with their logos. Check out the designs and their pages! If you’re interested in me creating a logo for you, just contact me through my Contact Page.

Speiser DJ (Drop Jam)





Au Shante


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