Advertising, Charity, Design, Digital, Digital Promotion, Environment, Music

Bey for the Bay

I just created a press kit for my dream event – a benefit concert starring Beyoncé! At this event, Heal the Bay and Beyoncé team up for Santa Monica’s hottest solar-powered summer concert, “Bey for the Bay.” And yes, there will be autographed surfboards after her hit song, “Drunk in Love.” For the past several years, California has been experiencing a major drought which has affected the Santa Monica area with nearby fires, water shortages, and damages to the beach. The benefit concert would help raise funds for the environmental damage caused by climate change. I used Photoshop and InDesign to create the materials of the press kit.

The press kit includes a:

  • Press Advisory
  • Press Release
  • Pitch Letter
  • Concert Fact Sheet
  • Heal the Bay Fact Sheet
  • Schure Media Fact Sheet (publicity firm representing Beyoncé)
  • Concert Flyer
  • Executive Summary (I am pretending I am the Director of Public Relations for Heal the Bay)

There is now a new tab to my website called “Press Kit.” Be sure to check it out and let me know your thoughts!

Thanks everyone!

 

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Design, Education

How I See Numbers

I wrote in a previous post, that I found out I have synaethesia. In other words, I associate letters and numbers with color. Others can associate sounds, smells, personalities, or more with letters and numbers but I have a giant Color Run every time I speak (and see the words running in my head) and tie dye explosion every time I look at a calendar.

For me, numbers strongly correlate to a color whereas letters depend on the word or person (like a name). I thought I’d create a colorful number line to showcase what I see when I think of numbers. Numbers don’t have any special font the way words do to me but they are always a specific color. Even past 9, the single-digit colors will always make up the double, triple, etc. numbers. However, A will never be the same color to me. I’ll create a word illustration with some friends’ and families’ names and everyday words.

I’m not sure where these number colors come from because when I talk with other people with synaesthesia, they all have had different color associations. Maybe the silver 1 represents a shiny #1? The purple 8 represents the purple book cover of “It’s Great To Be 8!” that I used to read a lot when I was a kid? Even as colorful as this is, I still don’t have a favorite number. Blue is my favorite color but wouldn’t say I am a big fan of 3 over the other numbers.

Comment below if you see numbers/letters like this!

Numbers

Design, Digital, Education

How To Make A Business Card In Photoshop

trainer-pd

I participated in a 10-week online course through the Adobe Education Exchange on how to teach technology, specifically Adobe products, to participants. The final project was creating a lesson plan and I did my project for Photoshop. My lesson plan is a beginning-level roughly three-hour workshop where the participants will learn how to make a simple business card in Photoshop. The workshop is aimed at mostly high school and college students to get them thinking of their personal brand and where they want to be working.

Feel free to check out my lesson plan and give me any feedback! Thanks! I made this lesson plan in InDesign and you can also access this via the InDesign tab on my website.

Beginning Photoshop Lesson Plan

Design

Making Fun Birthday Cards

One of my best friend’s was turning the big 2-5 and I had no idea what to get her! I wanted to create a memorable birthday card. She had mentioned that since she is 5 years away from turning 30 she wants to create a bucket list and live the rest of her twenties to the max. She is the friend that will be the best mom and wife who will be taking care of everyone’s kids. Her 30’s will be set. I thought I’d create a list of some fun things to do before that stage in life! What is on your bucket list? Any fun way you celebrated your friends’ birthdays?

A Fun Birthday Card Idea!
Design, Digital, Education

Adobe Education Exchange

trainer-pd

I’m officially half-way done through the “Teach the Trainer” course offered by the Adobe Education Exchange! This free, online 10-week course shows how to introduce the basics of Adobe’s software such as Photoshop, Illustrator, InDesgin, and more. Throughout the course, you work on a lesson plan and the final project is a well thought out lesson that you could teach to a number of students. At the end of the course, you are certified as an Adobe Education Trainer and you are required to teach a certain amount of people each year on the software to keep up your certification.

I’m most familiar with Photoshop so I wanted to do a lesson plan introducing the basics for it. My lesson plan involves creating your own business card, setting up a new project, adding text and colors, and how to move around the different layers within Photoshop. I am still trying to find a way to make my lesson more interactive, and figure out the length of each section.

If you haven’t already, I strongly encourage checking out the Adobe Education Exchange. There are many great resources to help you learn the creative software as well as community initiatives such as youth creating art.

Design

Seeing Through The Eyes Of Someone With Synesthesia

Don’t worry – I don’t have some horrible disease. In fact, I only recently found out that I see the world in a different way from others just two years ago. I had a conversation with my younger brother when he first started Calculus.

ME: “Isn’t Calculus hard? I kept staring off into space because everything was just too colorful!”

BROTHER: “Um… what are you talking about?”

ME: “You know … since Calculus is more conceptual, when the teacher asked to think about how the equation looks on the graph, the colorful numbers and letters would get distracting.”

BROTHER: “Evelina… what are you on?”

ME: “I’M NOT ON ANYTHING! Isn’t 5 pink and 8 purple and 2 yellow in your mind?”

BROTHER: “MOM! EVELINA IS SCARING ME!”

I found out that day that most people don’t see the world as some giant Color Run. I didn’t even know of the word “synesthesia” before but I immediately Googled “I see numbers and letters as colors” and there was a ton of writing about it. Synesthesia is a condition in which objects such as letters, shapes, numbers or people’s names are connected with a sensory perception such as smell, color, or flavor.

Originally, I thought everyone saw numbers and letters in color because everyone typically grows up in a color-coordinated elementary school education. I mean, learning the multiplication tables was done entirely in color! I have no idea why I see six as green or seven as red and if that means anything. Synesthesia doesn’t help me in math – I studied public relations to stay away from math. Synesthesia does help me, though, with memorizing. I have all of my close friends’ and family members’ phone numbers memorized. I scored highly in remembering dates for AP United States History. I didn’t write down the time and date of a haircut appointment and remembered it exactly months later.

People’s names also have specific fonts and colors to me. The longer I know someone, the more vivid their name design. When I first meet someone, they have a pretty basic design, but as I get to know them, more colors and fancy fonts start appearing.

I’ve only met one other person with synesthesia and she saw numbers and letters with different colors. I would love to meet someone who associates them with a sound, smell, or flavor. Another one of my friends even assigns a gender to the numbers!

Hopefully, there will be more writing on synesthesia in the future but for now I don’t mind envisioning my world in color!